AdSense first-price auction Mail,

I have got A mail from Adsense Topic is given below

Evolving the AdSense ecosystem: Our move to a first-price auction,

Adsense Notification is given below.

AdSense is moving to a first-price auction

7 October 2021

In our continued effort to simplify AdSense, we will be moving the AdSense (AdSense for Content, Video and Games) auction from second-price to first-price in the coming months. This change will make it easier for buyers to purchase your ad space sold on AdSense. There’s no action for you and you’ll likely not see a change in your earnings. We’re making this announcement now to help our advertiser partners prepare before we change how the AdSense auction works.

Benefits to publishers and advertisers

By streamlining the auction model across AdSense, Ad Manager and AdMob, we’re aligning our process with other ad selling platforms in the display advertising ecosystem. We believe that this will help grow advertiser spending confidence in digital advertising, and an increase in spending confidence over time will benefit publishers.

Preparing for the change

We expect the transition to a first-price auction to be completed later this year. You do not need to do anything, these changes will update automatically.

Mail topic.

Dear Partner,
In our continued effort to simplify Google AdSense, we’re writing to inform you that we’ll be moving the AdSense* auction from second-price to first-price in the coming months. There’s no action for you to take as an AdSense publisher and you’ll likely not see a change to your earnings. We’re making this announcement now to help our advertiser partners prepare before we change how the AdSense auction works.
We expect the transition to a first-price auction to be completed later this year. For more information and future updates, please check out our AdSense first-price auction help page.
Thank you for being on the journey with us – we’re excited to be taking these next steps together as we continue to grow and improve the AdSense ecosystem.
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